<span>Alpha</span></br> is global
Alpha
is global
We are in Paris, Milan, and Rome. In Madrid, Barcelona, and Berlin. In London, Los Angeles, New York, and San Francisco. In Tokyo, Shanghai, and Seoul.

In-country knowledge, technical expertise, and stylistic flair. Does your brand deserve any less?
<span>In-house</span></br> Fashion & Beauty expertise
In-house
Fashion & Beauty expertise
Our team consists of the fashion and beauty industry’s leading translators, copywriters, and project managers across our global network of offices. And in a dynamic and demanding sector, we always deliver: on-time and above expectations.
When first impressions</br><span>matter</span>
When first impressions
matter
Only the highest standards of localization and translation can truly reflect your brand values for discerning, international audiences.

Alpha has become the first-choice localization partner for global fashion and beauty brands. Our work on high-profile campaigns with many of the world’s most successful international brands and fashion houses has brought us deep experience of the sector and its concerns.

Meet the team

The human factor

At Alpha, our fashion and beauty team has attitude: a brand-focused attitude that is always hungry to understand our clients better, deliver outstanding work, and surpass expectations.

Seventeen offices.
Thirteen countries.
Global expertise.

We have industry-specialist translators with a walk-in wardrobe full of experience. Project managers more reliable than a Rolex. Account directors who live and breathe the brand. Country experts with a finger always on the pulse. Creative copywriters who combine local knowledge with linguistic flair.

Put simply, we’ve assembled a team that is much more than the sum of its parts. Our combination of global resources, focused creativity, and unrivalled strategic experience in this sector offers a unique proposition: to bring the true value of localization to life for our clients through intelligent and brand-driven solutions.

Localization that makes perfect business sense

How we work

Localization, with style

As a localization specialist, our focus is on much more than translating the written word. Instead, we look to understand our client’s core brand propositions and maximize the value of these messages to new markets. It’s about seeing opportunities and knowing how to realize them.

This process is driven by our strong partnership approach with our clients. Right from the start, our structured onboarding process helps us to find out how each client works, the challenges they face, the markets they operate in (or are looking to operate in). Our client-specific teams immerse themselves in the culture and aspirations of the company, to get inside the brand DNA.

It’s not, of course, an approach that can be driven by a machine. By maximizing the creative, technical, and problem-solving talents of our multidisciplinary teams, we produce solutions that deliver results. Compelling stories for new audiences with common values. Expressing who you want to be, wherever you want to be.

Looking good, sounding brilliant

Contact

Offices

UK
Global Headquarters
Alpha CRC Ltd.
St Andrew’s House, St Andrew’s Road
Cambridge CB4 1DL
Phone: +44 1223 431000

Germany
Zossener Str. 58 D
D-10961 Berlin
+49 (0)30 346 467 16

France
3-5, rue de Metz
F-75010 Paris
+33 (0)1 34 62 82 74

Italy
Viale Silvani 2/3
I-40122 Bologna
+39 (0)51 551201

USA
755 Sansome St. Ste. 360
San Francisco, CA 94111
+1 650 575 5806

Alpha is a global in-house company operating out of 17 offices in 13 countries – for a full list please see www.thisisalpha.com.