Automotive and engineering localisation
Alpha offers tailored translation and localisation services together with flexible and reliable customer service and support. One of our main focus areas is the automotive and engineering sector. Several of the world’s largest car manufacturers enjoy a successful working relationship with Alpha. With our help, they are able to overcome linguistic and cultural hurdles to gain a competitive advantage in the global market.
The success of our co-operation with the automotive industry is mainly due to the localisation specialists in our in-house automotive team, many of whom work for a single customer throughout multiple product life cycles. Out of this stable, long-term working relationship there arises a shared identification with the client, and a thorough understanding of their workflows, preferred terminology and the correct style and register, which can vary according to the type of text and the target audience.
How we work
Localisation, with style
As a localisation specialist, our focus is on much more than translating the written word. Instead, we look to understand our client’s core brand propositions and maximise the value of these messages to new markets. It’s about seeing opportunities and knowing how to realise them.
This process is driven by our strong partnership approach with our clients. Right from the start, our structured onboarding process helps us to find out how each client works, the challenges they face, the markets they operate in (or are looking to operate in). Our client-specific teams immerse themselves in the culture and aspirations of the company, to get inside the brand DNA.
It’s not, of course, an approach that can be driven by a machine. By maximising the creative, technical and problem-solving talents of our multidisciplinary teams, we produce solutions that deliver results. Compelling stories for new audiences with common values. Expressing who you want to be, wherever you want to be.
Phone: +49 30 577 033 722
Alpha CRC GmbH
Zossener Straße 58 D
Phone: +49 30 346 467 16
Alpha CRC GmbH
Phone: +49 89 439 876 88
Alpha CRC Ltd.
St Andrew’s House, St Andrew’s Road
Cambridge CB4 1DL
Phone: +44 1223 431000
Alpha is a global in-house company operating out of 17 offices in 13 countries – for full list please see www.thisisalpha.com